Amaze Software picks Kornit solutions for on-demand textile printing

Kornit Digital LTD. announced  Amaze Software, Inc. – the parent company of the Amaze, Spring, and Outfts platforms –  selected KornitX Workflow Solutions and Kornit MAX digital on-demand fabric and textile decoration technologies. Combined with the Amaze creator commerce platform, the companies will jointly bring the power of on-demand production and fulfillment to new social media creators.

Kornit’s Global Fulfillment Network helps companies like Amaze Software connect creators with high-quality garment and textile production facilities. The platform is backed by the KornitX workflow engine, seamlessly integrating across industry-proven Kornit MAX technology-based fabric and textile decoration systems for end-to-end production, visibility, and control, according to Kornit.

“The social commerce market is growing rapidly, but creators struggle to capitalize on delivering branded products, as typical production cannot meet the expectations of brands and consumers for greater sustainability, creativity, agility, and market reactivity. Our flexible Global Fulfillment Network and proven on-demand digital textile technologies are designed to tackle those complexities,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Combined with Amaze’s significant market reach and focus on creators, we’re enabling branded collections to be delivered without production limitations, wasted inventory, or minimum order requirements – connecting with fans in-market to build tomorrow’s brands while driving price-competitive revenue opportunities.”

Amaze Software’s Spring platform has seamless integrations across social platforms including YouTube, Instagram, TikTok Shops, Twitch, and more. The Spring platform allows creators to significantly enhance engagement and cultivate a more profound brand presence, the company said.

“There are more creators on social platforms than ever before. Our vision is to translate these voices into enduring brands by allowing virtually anyone to create and capitalize on their ideas,” said Aaron Day, Chief Executive Officer at Amaze. “Kornit is key to making this possible, allowing us to enter new markets faster, offering better fan experiences and remaining nimble in this ever-changing market.”